Feature and Function.
Features of Korean Cosmetics
Natural Ingredients
- Uses botanical and herbal extracts like green tea, ginseng, snail mucin, rice water, and centella asiatica.
- Focus on gentle, skin-friendly formulas — suitable even for sensitive skin.
Innovative Formulations
- Incorporates cutting-edge technology such as micro-encapsulation and fermentation.
- Offers unique textures like jelly creams, water-based gels, ampoules, and cushion foundations.
Layered Skincare Philosophy
- Promotes multi-step skincare routines (like the famous 10-step skincare).
- Focuses on hydration and gradual improvement rather than quick fixes.
Cute & Aesthetic Packaging
- Visually appealing designs — often playful, luxurious, or minimal.
- Strong emphasis on visual branding and product presentation.
Affordability with High Quality
- Typically more affordable than Western brands.
- High-performing formulas without compromising on results.
Customization & Targeted Care
- Tailored for specific skin types and conditions such as acne, dryness, dullness, and pigmentation.
Functions of Korean Cosmetics
Skincare Functions
- Hydration: Toners, essences, serums, and creams that lock in moisture.
- Brightening: Niacinamide, rice extract, and vitamin C for an even skin tone.
- Anti-Aging: Peptides, snail mucin, and ginseng for youthful elasticity.
- Soothing & Repairing: Centella asiatica, cica, and aloe vera to calm irritation.
- Acne Control: BHA, AHA, and tea tree-based products to reduce breakouts.
Makeup Functions
- Natural Finish: Lightweight BB/CC creams for a dewy, glass-skin look.
- Sun Protection: Many makeup products include SPF for daily defense.
- Color Cosmetics: Lip tints, blushes, and eyeshadows in soft, wearable shades for a youthful glow.
Examples of Popular Korean Cosmetic Products
| Product Type | Example Use / Ingredient |
|---|---|
| BB Cream | Skin tone evening + SPF |
| Essence | Lightweight hydration + nutrients |
| Cushion Foundation | Buildable coverage + sunblock |
| Sheet Mask | Intense hydration & treatment |
| Lip Tint | Long-lasting color + moisture |